Value of Professional Designations
Why choose a REALTOR® with professional designations?
Buying or selling real estate is a complex and stressful tas. In fact, it’s often the biggest single investment you will make in your lifetime. At the same time, real estate transactions continue to become increasingly complicated.
New technology, laws, procedures and the increasing sophistication of buyers and sellers require real estate practitioners to perform at an ever-increasing level of professionalism. Professional designations require time, money, experience and an advanced commitment to the real estate profession.
It is more important than ever that you work with an agent who has a keen understanding of the real estate business.
GRI (Graduate REALTOR® Institute)
GRI’s are nationally recognized as top performers in the real estate industry. Professional trained & knowledgeable, they are dedicated to bring you quality service.
SRES (Senior’s Real Estate Specialist)
Seniors Real Estate Specialists® are REALTORS® qualified to address the needs of home buyers and sellers age 50+. The SRES® Council awards the SRES® Designation to those members who have successfully completed its education program.
By earning the SRES® designation, your REALTOR® has demonstrated necessary knowledge and expertise to counsel clients age 50-plus through major financial and lifestyle transitions involved in relocating, refinancing, or selling the family home. Your REALTOR® has received special training, gets regular updates, and is prepared to offer the options and information needed in making life changing decisions.
ABR (Accredited Buyer Representative
There are many good reasons to work with a qualified real estate professional—especially a trained professional who has earned the Accredited Buyer’s Representative (ABR®) designation, representing best-in-class buyer services.
When you look for an ABR® before you look for a home, you’ll be served, not sold. Your interests become their interests. And you’ll be working with someone who has gone the extra mile by completing specialized training in delivering the best in buyer-representation services. Plus, a REALTOR® who has an ABR® Designation also has an established track record, with proven experience in representing the concerns of homebuyers.
The ABR® Designation is awarded through the Real Estate Buyer’s Agent Council, or REBAC, which was founded in 1988 to promote superior buyer-representation skills and services. REBAC is an affiliate of the National Association of REALTORS® (NAR).
CRS (Certified Residential Specialist)
The Certified Residential Specialist (CRS) is the highest Designation awarded to sales associates in the residential sales field. The CRS Designation recognizes professional accomplishments in both experience and education.
Since 1977 the Council of Residential Specialists has been conferring the CRS Designation on agents who meet its stringent requirements. Currently, there are more than 30,000 active CRS Designees
CRB (Certified Real Estate Brokerage Manager)
The CRB designation is one of the most respected and relevant designations offered in real estate business management. The CRB community spans more than 7,000 members worldwide. Through the Council’s leading-edge education and resources, members are among the most efficient, effective and profitable managers in the country.
Not just anyone can display the CRB designation after his or her name. It is reserved for only the most dedicated conscientious and highly skilled managers.
CRB Designees have:
- Dedication to recruiting and training their associates to handle real estate transactions with professionalism and the most up-to-date information, techniques and tools.
- Skill in designing effective marketing programs to promote and sell property for the highest price and in the shortest period of time.
- Management know-how assisting sales associates in helping to quickly find a property matching the needs and wants of the customer.
- Experience and understanding of market, housing and economic trends that will be used to positively influence transactions.
- Expertise in maintaining an organized, smooth-running organization which ensures that transactions receive prompt and thorough attention.



